In European and American countries and regions, the popularity of food trailer and towable food cart/truck is indeed high, which is mainly reflected in the following aspects:

High market acceptance: A survey by market research firm NPD Group shows that many consumers welcome the new dining model of food trucks. This welcoming attitude stems mainly from the fun and convenience of food trucks, characteristics that dovetail with the traditional strengths of fast food restaurants.

Sales are doing well: Food trucks sell products such as hot sandwiches, various soups, Mexican-style food, etc., which are popular because they are inexpensive and easy to carry. These characteristics make food trucks occupy a place in the catering market.

Cultural characteristics: In the United States, food truck culture has become a fashionable and trendy way of catering, which is loved by young people. This cultural feature makes food trucks uniquely attractive in the marketplace.

Innovation and development: With the popularity of social media and the rise of the Internet celebrity economy, the European and American simple style Internet red square mobile food truck has become popular on social media and has become a popular fashion symbol. The design style of this kind of dining car is simple and fashionable, which meets the aesthetic needs of modern urban people, and has strong practicality and convenience.

Commercial promotion: Through social media platforms such as Instagram and TikTok, businesses continue to publicize and promote this food truck, attracting more and more young people's attention and pursuit. These young people share photos of their food and food trucks on social media, further expanding the influence and visibility of food trucks.

Environmental protection and health: This food truck is also in line with the pursuit of modern urban people for health and environmental protection. Using this food truck can reduce the use of plastic waste and protect the environment, while also allowing people to pay more attention to their dietary health.

To sum up, food trailers and traction trucks are popular in Europe and the United States because of their high market acceptance, good sales performance, distinct cultural characteristics, continuous innovation and development, extensive commercial promotion and in line with environmental health trends.